Denmark-based Firm to Set Up U.S. Headquarters in Northfield

The name of the second business moving into the space that formerly housed Erbert & Gerbert’s sub shop has been revealed.

Denmark-based Delfi Technologies announced in a press release Friday that it is opening its U.S. headquarters at 209 Water St. S. Delfi specializes in software for the retail industry.

Vacant for two years, the was subdivided in March for two office spaces. It's in the same building as , the owner of the business and occupant of the storefront facing Highway 3.

Kurt Larson said in March he couldn’t yet name the companies leasing the space.

Several weeks ago, International Experience, a student exchange organization, moved its national office to the office suite that overlooks the Cannon River. According to the Northfield News, IE employees four people, with additional people coming in to help during the company’s business time, during the summer.

Delfi’s office suite is located between IE and Larson’s.

Here is the text of Delfi’s press release:

Delfi Technologies, a company based in Denmark, is opening its U.S. headquarters at 209 Water St. S. on the west bank of the Cannon River (formerly Erbert & Gerbert’s) in Northfield, Minnesota. The newly formed branch of Delfi will possess the name Delfi Technologies Inc. Delfi’s owner, Palle Svendsen, has local ties to Northfield through The Rotary Club of Northfield.

The company specializes in various solutions for the retail industry. Delfi Inc. will primarily focus on the company’s software, The Breece System, which provides retailers the ability to manage pricing, promotions, and store operations at the product level in a cost-effective way. 

Through the use of digital price tags, or ESLs (Electronic Shelf Labels), this innovative system allows retailers to design and accurately manage their price tags digitally from a central location. The system streamlines store operations and ensures price and product information accuracy from store to store and from display to register, eliminating incorrect product information. 

The system provides a simple and highly effective way to significantly improve product merchandising by replacing paper labels with an innovative electronic labeling solution.  By switching to a digital system, operational costs attributed to printing, replacing, and disposing of paper price tags reduce significantly, thus allowing businesses to maximize revenue and operational efficiency. 

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