Business 101

Tami Enfield Has Branded Herself with Brand Yourself

Northfield Patch caught up with Tami Enfield and her company, Brand Yourself, to learn more about the importance of social media marketing strategies for businesses.

Brand Yourself has been successfully providing social media marketing strategies for Northfield businesses for a little more than a year now. In her work, owner Tami Enfield offers a variety of workshops and seminars on how to properly apply social media like Facebook or Twitter to the business world. Most importantly, she offers a valuable commodity: time. Northfield Patch recently caught up with Enfield to learn more about the nature of her business as it continues to grow. What do you do? We customize social media strategies for businesses. We generate orginal or curated content for businesses' social media platforms, and we manage a few blogs. If you weren't doing this, then what would you be doing? Most likely, I would be doing more …

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Northfield Businesses: Claim Your Listing on Patch for Free

Business owners are encouraged to claim listings in Patch Places to better promote their business and inform Northfield Patch readers.

When Northfield Patch launched in November 2010, editors and freelancers ventured to local businesses in order to collect information for our directory. Now, 14 months later, Patch Places is a spot where users can find descriptions, hours, accepted payment methods and much more for spots around town. All users can add events taking place at local spots, can rate the business on a scale of one to five stars, and can add a review. But owners of local businesses get extra bonuses when they claim a listing. Owners or managers should search for their business listing and select "claim your listing" in order to make updates to the page. A form will pop up asking for your name, contact information, and proof of ownership. Within a few days, …

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Going Shopping? 'Try Northfield First,' Campaigns Say

Area merchants embrace programs to encourage local shopping.

Two years ago, Minneapolis marketing consultant Cinda Baxter introduced the 3/50 Project, an effort to help consumers understand how and where they spend their money affects Main Street retailers. The idea was simple: Pick three stores you would miss if they went away, then spend $50 or more per month at each store. That’s enough to make a difference in the bottom-line of many independent retailers. “What I liked about the program,” said Jerry Bilek, owner of Monkey See Monkey Read in downtown Northfield, “are the numbers behind it. I’m not a big operation. It doesn’t take much to make a difference in how well this store does.”  According to the 3/50 Project, 68 percent of every dollar spent at a local independent business returns to the …

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Corey Butler Jr.

8:58 am on Monday, April 4, 2011

Ross, the links have been added to the end of the article. Thanks!   more ›

Northfield's Beef 'O'Brady's to Close

The restaurant is the latest in a string of businesses closing.

A week shy of its three-year anniversary, Beef 'O'Brady's will shut down Sunday, an employee confirmed Thursday. It follows the closing of the Northfield KFC on Monday. Butler's Steak and Ale and Wendy's closed late last year and Oolala is in its final weeks of operation. Beef 'O' Brady's was brought to Northfield by purveyors Chad and Tina Severson and opened Jan. 21, 2008. The restaurant chain started in 1985 in Florida. Minnesota has one other Beef 'O' Brady's in Andover.

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VIDEO: Winter Walk in Northfield

There was plenty to do and see Thursday at Winter Walk.

Downtown Northfield on Thursday night was filled with friends, festivities and Frosty the Snowman.

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Northfield's Winter Walk Offers Plenty

The 12th annual event returns Thursday to downtown Northfield.

If weather reports hold true, the Winter Walk might upgrade to a Winter Wonderland. With 1 inch of snow expected Thursday evening, an already picturesque scene in downtown Northfield will kick it up a notch as Northfielders and visitors flock to the 12th annual Winter Walk. The event, which runs 5-9 p.m., is slated to have dozens of performances, attractions and shopping deals—and, best of all, it all happens by candlelight. Winter Walk kicks off with caroling by the Northfield Middle School choirs at Bridge Square. "I just think it's a great event for a small community," says Joyce Hoogenakker, a member of the Northfield Area Chamber of Commerce retail committee. "It's fun to see all the kids come down." Santa Claus, Frosty the Snowman …

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Troy Melhus

11:14 pm on Tuesday, December 7, 2010

Hope I can make the drive through the weather!   more ›

Small Business Saturday Takes Over Northfield

Plenty of shoppers swept through downtown Northfield on Saturday.

Well, that was a bit different than Friday. Downtown Northfield was relatively vacant during the annual Black Friday shopping extravaganza, but hustle and bustle returned to Division Street a day later for Small Business Saturday. Many businesses—Fine Threads, The Rare Pair and The Sketchy Artist, to name a few—had deep discounts on merchandise, as was evident by filled stores and packed downtown parking.

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