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Northfield Target Could Expand; Starbucks Not Planned for Now

The Northfield Target store might be on the list of stores to be renovated with what is called the “Expanded Fresh Food Layout.” Also, Patch learns that Starbucks has no plans to bring a store to Northfield.

Will the store soon be selling more grocery items?

Maybe. Or maybe not.

Northfield’s Target might be in the running this year to be remodeled with what the Minneapolis-based corporation calls its “Expanded Fresh Food Layout.” 

Jamie Bastian, a member of Target’s communications staff, would neither confirm nor deny that Northfield is on the list of stores up for renovation. But, he did mention the food layout concept when asked by Patch to respond to a rumor that a SuperTarget would replace the current store.

“We are planning to remodel select stores in the Minneapolis/St. Paul area in 2012 with our Expanded Fresh Food Layout,” he wrote in an email to Patch. “However at this time, I am unable to confirm specific stores or timing. Once information is available, I will be in touch.”

WHAT IS THE EXPANDED FRESH FOOD LAYOUT?

According to Target Corporation's “2011 Remodel Program” document, the fresh food layout provides space in a Target store to offer a larger selection of food items—including meat, produce and baked goods—without expanding its building.

“Our expanded fresh food layout offers around 90 percent of the food categories found in a SuperTarget with about 60 percent of the items, in approximately half of the space devoted to food in a SuperTarget,” the document says.

Cost for such a renovation is $3 million, according to the document.

“When we remodel a store to incorporate the expanded fresh food layout, rather than increasing the size of the building, we add space for food by eliminating the least-productive items in other categories throughout the store, using a customized approach unique to each location,” says the document.

The fresh food layout was launched in two Minnesota stores in 2008. It now appears in hundreds of stores nationwide.

Last month, an article appeared in the Sioux City (IA) Journal about a Target store there being renovated to feature the fresh food layout.

NO STARBUCKS COMING TO NORTHFIELD

In working on getting to the bottom of the SuperTarget rumor circulating around Northfield, Patch has been able to dispell another bit of retail gossip: Starbucks is not currently looking to bring a store to Northfield.

A member of the Starbucks media relations team emailed Patch with that information Tuesday morning.

"Starbucks is always looking for great locations to better meet the needs of their customers and reach others who may not have the opportunity to visit Starbucks stores," the email from Starbucks says. "At this time, there are no plans to bring a store to Northfield, MN."

 

What are your thoughts about the Northfield Target potentially being renovated to include the Expanded Fresh Food Layout? Tell us in comments.

Angela Lauterbach February 07, 2012 at 02:05 AM
Yes. I like to have different things to chose from. If Target offered an expanded Low Sodium section that would be ideal for our demographic.
Elizabeth Larson February 07, 2012 at 01:26 PM
We have plenty of places to buy groceries. I buy mine at Just Foods.
Barb Palmquist February 07, 2012 at 01:37 PM
Yes to bring down the price. More groceries store more sell to get your business.
Mike Carlier February 07, 2012 at 04:01 PM
We already have a mini-Cub, why not a mini-Super Target? Great way to fool Northfield residents into thinking that they have stores like the ones in the metro area. If I want to buy groceries in a Target, I'll continue to go to one of their real Super targets, like the ones in Lakeville and Apple Valley. Same for Cub. Limited selection and being at the bottom of the warehouse product rotation are the results of these second class branches of the retail chains. Check the ex dates on newly stocked products. I've noticed that something with a one or two year shelf life often only has a month to go by the time it gets to Northfield retail shelves.
Betsy Gasior February 07, 2012 at 09:06 PM
Competition is always good. I'd have to see what exactly they brought in and how it compared to other local food stores before I made my decision.
Sean Hayford Oleary February 08, 2012 at 10:24 PM
Our Cub is "mini"? It's like twice the size of the County Market it replaced. Anyway, I can't imagine why I would want to buy groceries at that Target, when Cub is right next door (and almost universally cheaper for grocery items than SuperTarget). Wouldn't hurt them to freshen up the store a bit, though -- it would be awesome if we could get some windows, like the newer Targets in Richfield and Edina have.
Corey Butler Jr. February 08, 2012 at 10:58 PM
Sean, regardless of what, if anything, happens with the location, I agree about the windows. I've always hated windowless stores. The bigger the store, the worse it is.
Sean Hayford Oleary February 09, 2012 at 12:30 AM
They've definitely gotten better. Check out the new Target in Edina: http://g.co/maps/rduv7. It does a great job of having an entrance to the city street almost as good as the parking lot entrance -- without sacrificing any convenience to drivers/cart-users. It also has windows, more variation in exterior material, and decent streetscape elements. Not that we'll see that on the Northfield Target anytime soon, and certainly not in the scale of $3 million improvements, but it's nice to know that they're generally on the right track with their newer and improved stores
Corey Butler Jr. February 10, 2012 at 05:09 PM
Yeah, that's a nice looking building. A lot more welcoming than what you see from most large stores.
jake the snake March 12, 2012 at 10:37 PM
im glad all you folks seem to have this all worked out typical northfield, i am an employee of target and i do know what is going to happen and what is not, keep your rumour mill going.
Corey Butler Jr. March 12, 2012 at 11:44 PM
Jake, Target confirmed today that the Northfield location is remodeling this year to carry more grocery items. You can find the story here: http://patch.com/A-r53H

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