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What Should Go Here?: Beef 'O' Brady's

This is a new feature that asks residents how Northfield should fill its vacant spaces.

Northfield's business landscape is constantly changing—and part of that change includes vacant properties peppered throughout the community.

There’s little doubt residents have their own ideas on how they'd like to see these spaces filled.

In this new feature, Northfield Patch asks you to imagine the future of these spaces. Do you see a new restaurant? A new store? Something no one else has considered? Share your thoughts in the comments below.

In this inaugural edition, we start off with the former .

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2018 Jefferson Rd. Suite B

What was it? Beef 'O' Brady's

Vacant: Since January 2011

Current owner: Heritage Square LLC owns the strip mall

Age of structure: 2004

History: A week shy of its three-year anniversary, Beef 'O'Brady's shut down in January 2011. Beef 'O' Brady's was brought to Northfield by purveyors Chad and Tina Severson and opened Jan. 21, 2008.

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Brea Cruce April 05, 2012 at 07:03 PM
The reason why business fail has to do with the owners and the management !!! If there is poor management and the owner doesn't do anything about it will 90% fail eventually. Otherwise Beef O' Brady's would still be there. I know of some Beef O' Brady's that have been open a long time and do very well, due to management!
Brea Cruce April 05, 2012 at 07:25 PM
I agree, I just started going right before they closed.. it's too bad they didn't have better management they could have still been there!
Carrie Hackney April 05, 2012 at 07:54 PM
I really loved Beefs, and we went there often. I am not sure it failed so much because of business as much as bad management. I would be more then happy with a Chipotle, but not sure we really need another restaurant in town. I do agree a good Chinese restaurant would be awesome, the two here are not good.
Betsy Gasior April 05, 2012 at 08:21 PM
Never had bad management at our Beef's either...not sure why it failed.
Michael April 05, 2012 at 09:12 PM
Northfield really needs a Dickey's bbq. no more pizza places or fine type dining. Where in northfield can you go for ribs, brisket, potatos with all the toppings, all the good bbq sides? If you dont belive me then check one out.
John S. Thomas April 05, 2012 at 10:33 PM
(I wrote too much, so I need to break this up into a couple posts.) I know the former management of Beef's quite well, and I know that they worked very very hard to make the location a success. I was there A LOT, and drank a lot of iced tea during its run. They opened and had a really great first year, then the economic downturn hit, and traffic coming into the store dropped to absurdly low levels. They marketed themselves like crazy, did advertising drops and mailings, and did everything they could to get their name out there, but folks just stopped eating out. You need to have a certain amount of traffic just to hit the minimum expenses, and they were just not getting the numbers... even with a very loyal following.
John S. Thomas April 05, 2012 at 10:34 PM
I really do miss Beef's, and miss Tina greatly. It was a great place that just got caught up in the economic downturn. Even now, I go out to eat and see that restaurant traffic still has not recovered to levels shown three years ago. I even blame some of this on the closing and lack of a movie theater in Northfield. Before the closing of Southgate, folks would eat in town and go see a movie. Now, with the theater gone, not many folks will stay and eat in Northfield, then leave for Lakeville to see a show. They would much rather head to Lakeville or points north early, enjoy a greater selection of choices in the southern metro, then go see a show in Lakeville or Burnsville.
John S. Thomas April 05, 2012 at 10:34 PM
Northfield needs to have a draw to keep folks here in town for their entertainment. A theater would be a significant step in that direction. I really wish that the developers, the city, and all of the parties concerned could have made that happen... but alas, the economy and MANY other issues doomed that development project as well. This is just my $0.02, but let's keep talking about this! Economic development is based upon the demand of the local residents, and if we can show demand for certain things, perhaps a business can step in and fill those needs.
Sandy Dau April 05, 2012 at 10:48 PM
My husband thinks we need a Jimmy John's here. I would LOVE to see Trader Joe's move here - that's a good location with easy highway access. I know I'm dreaming, though!
John S. Thomas April 05, 2012 at 10:57 PM
I concur with a Jimmy Johns, but they would only need about half that amount of space, and the rent on this space would most likely be too high for that. As to Trader Joe's... The average Trader Joe's is between 8,00 and 12,000 square feet, and would need appropriate levels parking, a loading dock, and accessibility by tractor-trailer, none of which could be accommodated in this space. Quite frankly, Northfield just does not have the population numbers to support the numbers that Trader's would be looking for. According to Fortune Magazine, Trader Joe's in 2010 sold an estimated $1,750 in merchandise per square foot, more than double the sales generated by Whole Foods Market, it's leading competitor. Ask around... that is an astronomical number for grocery!
Allen Koch April 06, 2012 at 01:22 PM
I would definitly patronize a Dickey's BBQ. That Chain is GREAT! There isn't anything like it in Northfield. It's fairly inexpensive and a great family place. The free soft serve ice cream is just icing on the cake! Yum!!!!!!!!
Corey Butler Jr. April 06, 2012 at 01:35 PM
I've never heard of Dickey's. Where's the closest one?
matt boulay April 06, 2012 at 01:56 PM
i think it suck bad service bad food .ordered a bloody mary and had to ask them to put ice in!!
Lori Coleman April 06, 2012 at 07:37 PM
I agree--no chains in town!
Barbara Barth April 06, 2012 at 08:02 PM
We never had a good experience with Beef O'Brady's food. It wasn't horrible, but it was truly nothing special. It left us disappointed the few times we went there.
Barbara Barth April 06, 2012 at 08:03 PM
I've heard awesome things about Dickey's.... BBQ would be a great idea for this location.
Michael April 07, 2012 at 04:21 AM
The Dickey's I goto is the one in Burnsville off of 35 and 13 . Theres one in Savage, Eagan, Hastings and a few other places. If you go get the loaded Potato its huge, its like $8.00 and most people cant even finish. Yum, lets go I will drive. lol. Everyone that I have told about Dickey's gets addicted fast.
Angela Lauterbach April 07, 2012 at 05:05 AM
I'm not sure why chains are such a polarizing idea here, especially franchised ones. It may be my lack of restaurant finance knowledge, but if it's a franchise and locally owned then isn't that enough? Chipotle makes a great candidate in that argument. And-while there is REALLY UNBELIEVABLY AWESOME FARE at Truinfo, the burrito bowl would no doubt get play from the college and high school sets. Beef's seemed really to be about the TV's and drinks more than food and that's not how we roll for outings. So, the three times we went were on early Saturday afternoons in the summer when hardly anything was on TV. We were not impressed. Once, a very long brown hair was in my dinner. So. Yeah. I always think of outlets when I think of the shop-fronts on HWY 3. Things like Famous Footwear, Talbots Outlet, Ann Taylor Loft, etc. So many people err commute to city jobs...it's hard to find time to replace old work things when you have to trek to some mall. I wish we had a proper movie theater too. But then I'm just the sort that loves a movie date.
Corey Butler Jr. April 07, 2012 at 08:59 PM
I guess I'll have to check it out the next time I'm up that way.
Jessica Hendrickson April 10, 2012 at 01:32 PM
I think the movie theater is a great idea. The area where the YMCA is suppose to go, on the other side, would be great. There is more land there...the YMcA could be in the same area as the Beef obradys was, but it would have to acquire more space probably.
Mike Carlier April 10, 2012 at 01:41 PM
Trader Joe's is not an option for any city with socialized liquor sales. Also, like many other chains, they need to locate within a population center at least three times as dense as Northfield. Businesses needing high volume levels for break even are not an option for a small city.
Rob Hardy April 11, 2012 at 10:31 PM
No to Chipotle, because EL TRIUNFO fills that niche and then some. A side-by-side comparison of a burrito from Chipotle and El Triunfo will...make you explode. Don't do it. Just eat the El Triunfo burrito. Trust me.
Corey Butler Jr. April 11, 2012 at 10:40 PM
I haven't had a burrito at El Triunfo yet, but the tortas and enchiladas are ridiculously good.
Brenton Balvin April 13, 2012 at 03:32 AM
Corey, next time I see you at Caribou let's go get one of those burritos! I'm intrigued.
Corey Butler Jr. April 13, 2012 at 02:37 PM
Deal.
Susan Turner April 17, 2012 at 01:19 PM
The food was terrible. I love watching football and had to go to Beef O'Brady's to watch games that were on the NFL Channel. I tried many things on the menu over the years and most of it was inedible. Eventually, we would just order something to drink and leave a big tip. The restaurants in Northfield that serve good food are still open.
Cheryl April 17, 2012 at 01:32 PM
How about a Panera Bread, Noodles & Co., or a DQ Brazier... with all the good food along with the ice cream?? These suggestions go for all the locations that are available in town :)
Lisa April 17, 2012 at 08:02 PM
I agree Northfield NEEDS a movie theatre. The town is suposed to be family friendly and a great place to raise kids, yet there is NOTHING for teenagers to do in this town. A movie theatre would be great for them.
EasyE June 21, 2012 at 11:47 AM
I agree with most of you, especially about needing a good night club in this town! These bars do suck here and they sure don't know how to run a bar. One bar serves who they want to and the bartendars are either crabby or don't care! Plus some illegal stuff that people know about, but don't want to cause problems.
Betsy Gasior June 21, 2012 at 12:28 PM
We used to have a movie theater...it is now Culver's. It was a nice little 3 screen theater...cheap prices, cheap popcorn...so sad to see it leave. :(

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